How to Create a Marketing Strategy For a New eCommerce Website ecommerce and digital marketing

by susquehanNAva

How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They’re so beautiful, your website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you’re lucky and you get an order, chances are it’s your mom or one of your best friends. Today, I’m going to break down how to create a marketing strategy for a new eCommerce website.

Dollar Shave Club –
Amazon –
Shopify –
Hello Bar –
ClickFunnels –
Skin Care by Alana –
Google AdWords –

So step one, I want you to focus on a niche or a segment.

You don’t want to create an eCommerce store that sells everything like Amazon. You’re going to get crushed. Be an expert. It’s too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won’t be an expert on anything so you don’t really have an advantage over them, plus they’re going to offer faster shipping than you.

So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product’s a bit more expensive than the competitors, you can still do well and win.

Step two, create a killer, unique selling proposition.

Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn’t Dr. Scholl’s, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.

Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they’re all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.

So when you have a killer, unique selling proposition, you’re more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.

Step three, create a fantastic user experience.

I love Shopify. If you’re going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it’s an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.

Step four, pick one traffic source.

Look, you want to do SEO, great, it’s a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.

For example, if you’re in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.

Step number five, maximize your value per visitor.

Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO’s more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here’s why you need to buy from us, or here’s $15 off, or here’s why we’re special and you can tell your story or your unique selling proposition.

It’ll all help, that’s why you should collect emails. You should also do the same with push notifications. You can use tools like to maximize your eCommerce sales because when someone goes to your checkout page but they don’t buy, you can use push notifications to get them back and then get them to convert.

[Watch the full video to continue…]

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Basit khan. 13/12/2021 - 7:56 Chiều

Amazing Neil, Thank you for that ! Can I get your email I have a concept I can't understand I will send you an email and let me know there. It will be a big help . Thank you.

DesignedEra - Design your Dreams 13/12/2021 - 7:56 Chiều

Thanks for this great video Neil ❤️

Kevin Monteiro 13/12/2021 - 7:56 Chiều

Hi Neil,

What are you thoughts on Ecwid?

CYNTHIA SALINAS 13/12/2021 - 7:56 Chiều

What about wordpress for ecomerce?

Celal Taşdemir 13/12/2021 - 7:56 Chiều

Lmao at only person orders is your mom

RAHUL DRAVID 13/12/2021 - 7:56 Chiều

I have zero knowledge about selling things online. Please answer a few questions:
I am importing phone covers from China and I want to sell them online in India (NOT DROPSHIPPING). So how much will a website that is totally live for customers to shop cost? Also what is the difference between a website and a shopify store and which should I opt for among the two? Once when my online website is ready do I still need to pay some recurring charges every now and then to keep my website running or is it just a one time cost? Right now I feel the cost of making a website and advertising/bringing traffic to it is costing a lot more than the products itself that im going to sell.

RAHUL DRAVID 13/12/2021 - 7:56 Chiều

Amazing video…how much does advertising cost monthly? I am complete beginner and I want to make a new online store

Trent Kennelly 13/12/2021 - 7:56 Chiều

Marketing is all about specializing and personalizing!

Oliver Blinda 13/12/2021 - 7:56 Chiều

I am building a social media marketing agency right now and I am looking for a niche. So e-commerce would be a great niche. But how to find the ones that don't do well and need my service? Just contacting all of them and making an offer to work with them?

Mohamed A 13/12/2021 - 7:56 Chiều

Can i snapchat ads for ecommerce?

Beauty Curls 13/12/2021 - 7:56 Chiều

You need more 90000 subscribers to reach 10M subscribers

Akash Raj 13/12/2021 - 7:56 Chiều

Thanks, Niel for helping out once again.

What would you suggest between WooCommerce and Shopify?

vince p 13/12/2021 - 7:56 Chiều

Hi Neil, thanks for wonderful video>>>>>We are in 2021. can u plz give us some tips on 2021 facebook marketing>>>>Regards<<<<<<<<<

kabel karem 13/12/2021 - 7:56 Chiều

Thank you

Haina Shaan 13/12/2021 - 7:56 Chiều

Hi. Good tips

Gangana Perera 13/12/2021 - 7:56 Chiều

Nice to see him replying to a comments

Kasumichick2772 13/12/2021 - 7:56 Chiều

Ah man! It's already too late for me. I'm selling home, garden, electronics and computers. I think its already too late to pick just one product. >.<

Shan 13/12/2021 - 7:56 Chiều

im building a ecommerce website for a start up but I am using wordpress and woocommerce, they only have one product. I like the customization of wordpress themes, I love "The7" highly reccoemnd that theme!

Coach Ben 13/12/2021 - 7:56 Chiều

It's all about the niche within a niche now and absolutely owning it!

Asif Ali 13/12/2021 - 7:56 Chiều

I'm into e-commerce business that sells traditional handcrafted heritage products. 4 months have gone by and I haven't had my first order yet. I am paying fixed costs which makes it harder for me to continue the website. Please give me some suggestions.

Priesh Chavan 13/12/2021 - 7:56 Chiều

Hi, we are planning to build e-commerce platform, Any suggestions what important things should be implemented and how marketing of new platform should be done? Also being a new company what all promotinal activities and campaigns I should focus on ?

SUMEDHA BISWAS 13/12/2021 - 7:56 Chiều

Your videos are very informative , love your channel
I have a situation and i hope you will be able to guide me through this
I am a marketing student and as a part of a capstone project , i intend to design a website , list a couple of products and demonstrate ways how i can on page optimise it . I just need to design, not sell anything there . also i want to add backlinks Can you please tell me if wordpress would serve my purpose? Also can I link Google analytics to it ? Will it cost me anything?

Paul Gloudie 13/12/2021 - 7:56 Chiều

Is woo commerce a good platform for a online store?

Marian Janiš 13/12/2021 - 7:56 Chiều

Your Content is amazing

Karen Perese 13/12/2021 - 7:56 Chiều

Facebook Ads are soooo complex Neil, do you have a specific FB ADS course or can you recommend one please? User friendly course. Have been following you for years. 😊

aichatna aichatna 13/12/2021 - 7:56 Chiều


I have a question

How many tags can be entered?

How many keywords can be entered in the content?


Cars Supercars 13/12/2021 - 7:56 Chiều

Best tips ♥️

Mr Jhavery 13/12/2021 - 7:56 Chiều

How's jan,Feb for ecommerce . Advisable to start with ecommerce in Jan?

Punit 13/12/2021 - 7:56 Chiều

Create more on e-commerce please. for cro and traffic getting ways

nischal shah 13/12/2021 - 7:56 Chiều

Marketing strategy to bring more footfalls in our physical optical store ….?


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